Defend your Brand within 30 important Social Media platforms

Listen up brand managers, have you have been trying to get your organization to try social media? Have your efforts been unsuccessful? Well it's time to reverse the conversation, and explain to your organization that you need to defend your brand and marks with the social media world. If you don't grab your brand name on the various social media services out there, someone else will, and effectively Hijack your efforts. And the people who register your brand may (read: definitely will) say things that could damage your organization. I implore you, for the next 48 hours, take some time out of your busy day and register your brands and trademarks on the various different services. Hats off to our excellent PR firm Perkett (and their Blog), a my behest they put a list of the top 30 social media sites that you need to register your brands on.

Don't wait or you may find that someone else has already taken them.

Top Tier – Set up profiles, actively monitor for relevant content, drive traffic from your blog, etc.:
Del.icio.us
Facebook
Flickr
FriendFeed
LinkedIn
SlideShare
StumbleUpon
Twitter
Technorati (“claim” your blog at minimum)
YouTube (along with other video distribution platforms: Vimeo, Viddler, Revver, Yahoo video, etc.)
DocStoc
Scribd

Second Tier – Set up branded profiles and use as warranted:
Digg
Windows Live spaces
Yahoo Groups
Google Groups

Third Tier -- Claim your name and monitor:
Bebo
Brightkite (individual focus)
Friendster (international focus, Asia)
Gather
Identi.ca (alternative to Twitter)
Imeem
Ma.gnolia
Meetup
Multiply
MySpace (more for usage policy than an active corporate presence)
New York Times (TimesPeople)
Ning
Orkut (international focus, Brazil)
Picasa (alternative to Flickr, smaller community)
Plurk (alternative to Twitter, younger demographic)
Spoke
Tribe.net

If you think that there are other social media platforms that brands need to register on, please add a comment to this post or email me at scott@lotame.com

Comments

[Name]

a lot over the top here, create your own space aka bring it back to your www and go from there. All this social media hype is going to slowly go away as all the ad revenue you guys have been forecasting have not lived up to expectations.

Pick the main tools to push your brand but don't waste your time on every single social network out there. Push people to where you want them to be which is your own web page which you can track and in your words monetize better.

[Scott Hoffman]

Thanks for the comments. Sometime those of us who are out in the front of the pack, like you and I, forget that we don't all move as quickly. This post was designed to give everyone a reminder that if they didn't protect their own brand name they might not be happy later to find out someone had Hijacked their identity.

[Constantine von Hoffman]

For those wanting to know more about Spoke and using it for this please check out our new blog at http://www.spoke.com/blog/.